Compensation Range : 63000

Staples is business to business. You're what binds us together.

Staples Promotional Products leads the industry with design expertise, best in class technology and inspiring creativity. SPP offers hundreds of customizable products - from coolers to notebooks - that allow companies to maximize brand recognition and reach thousands of people at a low cost.

What you'll be doing:

* In this exciting role, you will be the primary manager of SPP's email deployment platform, Marketo, as well as the primary contact between our Adobe consultant and SPP

* Discover new possibilities and implement inspiring functionality, with the help of our Marketo partner, to enrich the campaign communication experience and drive sales

* Long term, you'll continue evolving this important platform and use your marketing expertise to research new, creative and effective enhancements that align with leadership goals and budget

* Lead helpful and informative training for the brand and client services teams as new functionality is made available

* Set, nurture strategy, and build programs to move customers along the buyer journey and accelerate pipeline

* Lead the email marketing program development and execution, including template building, segmentation, testing and deployment; continually evaluate these for improvements

* Ensure the Marketing Automation integration with CRM (SFDC) is function and ready for future state of additional platform integreations

* Evaluate large scale campaign metrics and distribute campaign performance reporting

* Work with management to define KPIs, create reporting, analyze campaign performance, and make recommendations to improve campaigns

* Problem solve potential issues as they arise and efficiently communicate issues and solutions. When needed, our Marketo contact will be available to assist

* Act as the Marketo data analyst who generates reports, analyzes data and discovers insights that drive direction and change to ultimately drive sales and improve campaign performance

* Identify process improvement opportunities and propose how to implement, as well as make recommendations on prioritization based on business and/or user impact

* Work productively with other business units (Account Services, Art Directors, Merchandising) in uploading documents and creating/editing templates

* Contribute toward integration projects, develop comprehensive reporting and dashboards, and manage training for new users as needed

What you bring to the table:

* Strong analytical and reasoning abilities with the ability to develop and adapt business processes after evaluating multiple solutions

* Excellent program, project and time management and execution skills, with the ability to adapt and handle multiple projects with different priority levels and deadlines

* Prior experience developing a digital strategy and vision, including digital journey mapping, drafting use case scenarios and test cases, leading change and collaborating with a variety of business, technology and creative partners

* Strong business acumen with data-mining mindset

* Experience with PowerBI or similar platform

* Ability to analyze business reports and solve problems

* Strong MS Office Skills (Word, Excel, Power Point)

* Ability to set and achieve challenging goals

* Previous product owner/admin of Marketo, SalesForce, Responsys or similar email service provider

* Demonstrate a high level of business maturity and alertness and the ability to work well with diverse personalities

Qualifications :

What's needed- Basic Qualifications:

• 5+ years relevant work experience in marketing or related field or a Bachelor's Degree in Marketing, Advertising or Communications or the equivalent combination of education and experience
• Marketo/SFDC certification

What's needed- Preferred Qualifications:

• Certifications such as CDMP (Certified Data Management Professional) strongly recommended
• Proficiency in MS Office, including PowerPoint and Excel
• Proficiency in Google Analytics or similar analytic software
• Experience with digital marketing, social media marketing desired

We Offer:

* Inclusive culture with associate-led Business Resource Groups

* Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)

* Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more